ZEDx Rollout Plan

There are five phases of development:

  • Phase 1 - Internal Testing - This is the longest phase with tests ranging from small systems functionality to piecing together core gameplay mechanics and performance.

  • Alpha or Phase 2 - Begins once we have confirmed internal signals. This will be open to a small group of ZED RUN players to collect feedback on gameplay, useability issues, engagement and UX. Early testers may join around October/November, but dates are flexible based on progress towards internal benchmarks.

  • Phase 3 - Closed Beta is expected by year-end, leading to Phase 4 - Open Beta, and then full launch. The emphasis will be on thorough testing and quality before advancing phases.

  • Phase 5 = GTM!

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